Web summit
Lisbon out-of-home campaign
As part of Web Summit 2022, we were offered a number of free out-of-home advertising spaces to promote the event’s association with the city of Lisbon.
Lisbon prides itself on being home to seven hills, the same as ancient Rome, and is even referred to as ‘the city of seven hills’.
I used this idea, and the double-meaning of ‘summit’, to create this tagline for the Lisbon/Web Summit partnership, underlining that Lisbon is home to the original and cornerstone event of the company.
The design team paired this with the image of one of Lisbon’s many funicular railways, which bear the passenger forwards and upwards over its hills, just like Web Summit bears its attendees forwards and upwards into the future.